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The Insumer Model™ provides business consulting services and financial consultation in the field of digital securities to companies, blockchain foundations, and token and security-token issuers worldwide. Engage us for a discovery call to scope the work.

Why Engage Us

You get advice from someone who has actually built and operated this, not a deck about it.

Douglas Cameron Borthwick, founder of The Insumer Model

Douglas Cameron Borthwick

Founder & CEO, The Insumer Model

A thirty-year veteran of global markets who traded currencies and macro at Morgan Stanley, Merrill Lynch, and Standard Chartered, Douglas is a pioneer of SEC-registered security tokens. He served as Chief Marketing and Chief Business Officer for the first SEC-registered security token IPO, which raised more than 83 million dollars from over 7,300 investors across 74 countries, and helped build and run the regulated infrastructure behind it, spanning a broker-dealer, an alternative trading system (ATS), and a transfer agent.

He then went and built the tooling for the holder-first economy: The Insumer Model and its InsumerAPI (proving on-chain ownership without exposing a wallet), TokenCapStack (blockchain-native cap-table management), and the SkyeMeta recognition network. He co-hosts Old Men, New Money, writes The Bridge newsletter for equity investors, and is the author of The Insumer Model and the Your Equity in Your Pocket books.

That is the rare combination behind every engagement: the operator who ran the regulated plumbing, the builder who shipped the products, and the author who wrote the playbook.

First
SEC-registered security token IPO (CMO / CBO)
30+ yrs
Global markets: Morgan Stanley, Merrill Lynch, Standard Chartered
BD / ATS / TA
Operated regulated broker-dealer, ATS & transfer agent infrastructure
Author
Books on tokenization, equity & the Insumer Model
Ventures Built
The Insumer Model The Insumer Model
TokenCapStack TokenCapStack
SkyeMeta SkyeMeta
Old Men, New Money Old Men, New Money
The Bridge Newsletter for equity investors
Books Written
The Insumer Model book cover
The Insumer Model
Your Equity in Your Pocket book cover
Your Equity in Your Pocket
Tokenized Tomorrow book cover
Tokenized Tomorrow

What We Advise On

Two practices, one thesis: the strongest businesses treat their customers and their holders as the same people.

🏢
Business Consulting

Holder-first business strategy

We help leadership teams design and operate a business where ownership and usage reinforce each other, and turn that thesis into a concrete plan.

  • Token utility and holder-benefit program design
  • Customer-as-holder go-to-market and retention strategy
  • Loyalty, membership, and community models that reward ownership
  • Operating strategy for holder-owned businesses
  • Positioning, messaging, and launch planning
📈
Financial Consulting

Digital & tokenized securities

We provide financial consultation in the field of digital securities, from how an offering is structured to how holders are recognized and rewarded once it is live.

  • Financial strategy for tokenized and digital-securities offerings
  • Cap-table and holder-economics design
  • Shareholder-as-customer program structuring
  • Investor communication and holder-engagement strategy
  • Framing digital-securities initiatives for the market

How We Work

A simple, senior-led engagement. You talk to the people doing the work.

1

Discovery call

We start with a scoping conversation about your business, your holders, and what you are trying to build.

2

Engagement & plan

We agree scope and terms, then deliver a strategy tailored to your business consulting or digital-securities goals.

3

Execution support

We stay on to help you put the plan to work, from launch through holder engagement.

Book a discovery call

Tell us about your business, your holders, and what you want to build with The Insumer Model™. We reply within 24 to 48 hours.