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Revolutionize Your Customer Relationships with the Insumer Model
Transform customers into invested stakeholders through tokenized equity ownership.
What is the Insumer Model?
The Insumer Model represents a paradigm shift in customer relationships, transforming traditional consumers into invested stakeholders through tokenized equity ownership.
By leveraging blockchain technology and SEC-compliant digital securities, businesses can offer customers partial ownership, creating a powerful alignment of interests that drives loyalty, engagement, and mutual growth.
This revolutionary approach bridges the gap between consumption and investment, creating a new category of customer relationship with profound implications for business models across industries.
How the Insumer Model Works
Consumer Purchases
Customers buy products or services from participating companies, just like traditional consumers.
Tokenized Equity
Instead of just loyalty points, customers buy or receive blockchain-based tokens representing actual equity in the company.
Ownership Benefits
As partial owners, Insumers benefit from company growth, dividends, and potentially have voting rights on certain decisions.
Growing Relationship
This creates a virtuous cycle where Insumers are incentivized to continue supporting businesses they partially own.
Frequently Asked Questions

Have more questions? Contact our team for personalized assistance with implementing the Insumer Model in your business.
1
What is an Insumer?
An Insumer is a consumer who owns tokenized equity in the businesses they purchase from. This creates a dual relationship where customers are both consumers of products/services and investors in the company itself.
2
How does blockchain enable this model?
Blockchain technology allows for the creation of SEC-compliant digital securities that can be easily distributed, tracked, and traded. This makes fractional ownership accessible and manageable at scale, enabling businesses to offer equity to thousands or millions of customers.
3
Is this model compliant with regulations?
Yes, the Insumer Model operates within existing regulatory frameworks by using SEC-compliant digital securities. The model adapts to different regulatory environments while maintaining the core concept of customer equity ownership.
Join the Insumer Model Discussion
The Insumer Model is sparking conversations across industries about the future of customer relationships. Join thought leaders, innovators, and early adopters in exploring the implications and applications of this revolutionary concept.
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Join the conversation with @DCBorthwick and follow the hashtag #InsumerModel for the latest updates and discussions.
Dive deeper with thoughtful articles and engage in substantive comments with other Insumer Model enthusiasts.
Industry Events
Attend webinars, conferences, and workshops exploring practical applications of the Insumer Model across different sectors.
Implementation Resources
For Businesses
  • Technical implementation guides for different business models
  • Regulatory compliance frameworks by region
  • Case studies of successful Insumer Model implementations
  • ROI calculators and projection tools
For Investors & Analysts
  • Economic impact studies of customer-owned business models
  • Comparative analysis with traditional loyalty programs
  • Long-term market projections for Insumer-based businesses
  • Risk assessment frameworks for new models
Who Should Follow The Insumer Model?
The retail giant has built everything needed for the Insumer Model. One decision could transform American retail forever.
They've built the technology. They've trained the customers. Now they just need to close the loop.
600,000 premium members are trying to save bookstores. What if they could own them instead?
128 million members worship at the warehouse altar. Why aren't they shareholders at the sample station?
With 50 million members and cutting-edge technology, Sam's Club could make history by beating Costco at its own game
10 million DashPass subscribers order food religiously. What if every delivery built their wealth?
Contact Us
Get in Touch
Have questions about implementing the Insumer Model in your business? Interested in speaking engagements or consulting services? Our team is ready to help you explore the possibilities of this revolutionary approach.
We also welcome feedback, case studies, and partnership opportunities from organizations already experimenting with consumer equity ownership models.

You can also reach us at:
  • Email: douglas@skyemeta.com
  • X/Twitter: @DCBorthwick
Stay Updated on the Insumer Revolution
The Insumer Model is evolving rapidly as more businesses recognize the potential of turning customers into stakeholders. Subscribe to our newsletter to receive:
  • Case studies of successful implementations across industries
  • Regulatory updates affecting digital securities and tokenized equity
  • Interviews with pioneers in the consumer-ownership space
  • Invitations to exclusive webinars and virtual events